The primary purpose of this position is to develop and implement strategic multi-media campaigns for the DCHA, which enhance the agency’s reputation, communicate key messages, or combat crisis situations which may have an adverse effect on the DCHA public image. The incumbent will develop relationships with media organizations and keep appraised of related multi-media trends in the industry in order to develop long-term strategies.
All activities must support the District of Columbia Housing Authority’s (“DCHA” or “Authority”) strategic goals and objectives and produce results that accomplish the goals of the Office of Public Affairs (“OPAC”).
Essential Duties and Responsibilities
The below statements describe the general nature and scope of work being performed by this position. This is not a complete listing of all responsibilities, duties and/or skills required. Other duties may be assigned.
- Plans, develops and recommends a comprehensive and consistent multimedia strategy, thereby increasing awareness of DCHA’s brand, programs and services; organizes and manages multimedia channels in order to reach planned goals and objectives; enhances DCHA’s image as an innovative, professional and approachable service-oriented agency;
- As assigned, serves as project manager for multimedia initiatives; collaborates throughout project with internal and external project members;
- Produces new innovative, user-friendly contents for DCHA website to improve overall visitor experience, such as virtual tours, videos, and audio presentations; enhances user interface and functionality of the website and all other multi-media outreach efforts; ensures that internal and external audiences are reached by effectively utilizing the internet and broadcast media;
- Plans and directs the work of staff; assigns and reviews work; utilizes personnel to achieve work objectives; manages employee performance; recommends personnel actions; participates in the selection of new employees; approves and disapproves leave; resolves differences between employees; provides guidance and training opportunities;
- Prioritizes and proactively addresses issues which can affect DCHA’s success; develops relationships with key stakeholders and outside media organizations to mitigate reputational and other concerns;
- Keeps appraised of DCHA activities as well as topics and trends in local and national media regarding public and assistant housing to develop relevant story ideas and multi-media campaigns;
- Works with a wide range of project formats including flat, video, social media, 3D and web, video and photo editing programs, and Web development software to provide educational tools and materials; and uses desktop and electronic publishing software in creating content;
- Develops scripts, treatments and concepts that depict DCHA employees, clients, missions, programs, functions and services in an accurate and positive light; researches and recommends effective technical solutions for multi- media production and delivery problems;
- Conducts quality assurance and testing to ensure that multi-media products perform as expected on targeted platforms;
Edits existing video files; extracts, combines, and manipulates existing video to create clips and trailers; and adds slates credits, logos, watermarks, etc., to existing videos;
Performs other related duties as assigned.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Knowledge of the policies, procedures, goals, objectives, operational entities, requirements and activities as they apply to the assigned area of responsibility in the DCHA
- Expert in designing multi-media products
- Expert in project delivery from start to launch including evaluation and project documentation
- Experience creating content ideas for different platforms and audiences; and ability to deliver audience-focused information
- Up-to-date awareness of new technologies in multi-media market, and experience putting them into practice
- Ability to supervise staff; experience in planning work assignments that effectively utilize staff
- Strong language and communication skills, both oral and in writing
- Strong organizational, planning, and coordinating skills
- Ability to develop comprehensive reports and recommendations
The District of Columbia Housing Authority (DCHA) conducts pre-employment screening on specified positions, which may include but is not limited to a criminal background check, drug and alcohol testing, verification of academic credentials, licenses, and certifications, and/or verification of work history.
Vaccination Requirement: The District of Columbia Housing Authority values the safety of our employees, residents, and our visitors. In support of these values, if you are selected for a position, you must be fully vaccinated against COVID-19. If you are invited to join our team, you must submit proof that you are fully vaccinated against COVID-19 to the HR representative you have been connecting with. All new employees must provide proof of vaccination before starting with with the District of Columbia Housing Authority.
To perform this job successfully, an individual must be capable of using computer software such as MS Word, Excel, Access, Outlook, PowerPoint, etc. Must be able to learn other computer software programs as required by assigned tasks
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The work requires no unusual physical demands, however, while performing the duties of this job, the employee is frequently required to sit and talk or listen. The employee is occasionally required to stand and walk, and may occasionally lift and/or move up to 25 pounds.
The work is performed in the normal office setting. The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.